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Color

Color Palette Generator

Generate ready-to-use color palettes for branding, interfaces, illustration, packaging, and social content.

Practical guide

Start here when a project needs a color direction, not just one favorite swatch. Generate palette options, compare their roles, then test text contrast before using them in real UI.

Example preview

Visual examples show the kind of input and output this tool is designed around.

Palette directions from one starting color

Compare accessible UI, brand, and editorial palette options before copying values.

Color palette generator demo showing several palette options

Where this fits

Shape a brand direction quickly

Create several palette candidates around a base hue so early design conversations can compare mood, contrast, and flexibility.

Move from reference image to usable colors

When the starting point is a photo or poster, extract colors from a reference image first, then generate cleaner combinations from the strongest swatch.

How to use Color Palette Generator

  1. 1Pick or enter a starting colorUse a hue that already fits the brand, product, image, or mood you are designing around.
  2. 2Generate palette directionsCompare options instead of locking the first output.
  3. 3Assign rolesDecide which colors are for backgrounds, text, accents, warnings, and decorative use.
  4. 4Check contrastTest foreground and background pairs before applying them to real interface text.
  5. 5Copy the valuesMove the final HEX, RGB, or design-token values into your design or front-end system.

Practical notes

A palette is not a contrast guarantee

Colors can look good together and still fail as text/background pairs. Treat accessibility checks as a separate step.

Palette to interface workflow

Good color work moves from inspiration to roles to accessibility checks.

  1. 1

    Generate palette

  2. 2

    Color Contrast Checker

  3. 3

    Gradient Generator

Questions worth checking

How many colors should I keep from a generated palette?

Keep only the colors with a clear job. A practical UI palette often needs fewer visible colors than the first generated set suggests.

What should I do after choosing a palette?

Assign roles, check contrast for text pairs, and test the colors in actual components before treating the palette as final.

Can a photo produce a good palette?

Yes, but extracted colors often need editing. Photos include shadows and highlights that may not work as reusable brand or UI colors.

Workflow links

test text contrastUse after palette selection to keep UI text readable.build a gradient from the paletteUse when palette colors need a hero, button, or background treatment.extract colors from a reference imageUse before generating palettes when the starting point is a photo or mockup.

Related tools

Color Contrast CheckerCheck text and background color combinations against WCAG contrast requirements for accessible websites and interfaces.
Gradient GeneratorCreate linear, radial, and conic CSS gradients visually with live preview and copy clean CSS or Tailwind utility classes instantly.
Color Palette ExtractorExtract clean color palettes from photos, artwork, screenshots, and other images with one upload.